Story of AGI

Food Security on the African continent is dependent on the availability of land and water. When those pillars of food production are available, farmers need access to inputs, finances, storage and logistics to produce food commodities. From here, farmers seek a marketplace to convert such commodities into a financial event. In order to provide these key elements to farmers and grow food production, investment into Africa's agricultural market is needed. This is where AGI comes in at the forefront of transforming agriculture in Africa. Our mission is to boost productivity, enhance food security, and foster sustainable growth in Africa.
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Operational Focus

AGI has expanded its operations over the past four years to include retail and mechanisation platforms, financial services and digital services supporting various operational needs. These services are offered through AGI's three subsidiaries: AgMarket, AgMerchant Capital and AgXchange.

AGI made the decision early on to link the “African Growth” name of the holding company to all its subsidiaries by way of using the “A” and “G” in the names of the subsidiaries. This focus reflects the Group’s passion for growth across the continent.
AgMarket is an online marketplace offering over 150 000 products. AgMarket drives the group’s strategy in assisting farmers to produce a food commodity. Its e-commerce platform shortens the supply chain and delivers products directly from the suppliers’ storeroom to the farm. AgMarket list products of more than 100 trusted suppliers including brands such as ANB Vet, Kaufman, Turner Morris, Total and many more. AgMarket will continue to expand its product offering with a view to provide the farmer with the best online experience and support.
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AgMarket Store
AgMerchant Capital drives the financial services strategy of AGI since financial services enable the food value chain. As part of AGI’s strategy is to support farmers with finance, it also creates the ability to finance the commodity after production. AgMerchant Capital therefore offers products such as foreign exchange management, in-storage commodity finance, receivable finance, asset finance and trade finance. AgMerchant Capital has a continuous drive to expand its product offering in the years to come through new financing solutions such as production loans and overdraft facilities for farmers.
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AgXchange supports AGI’s digital strategy. Digitalization and the incorporation of Artificial Intelligence into business processes and product offerings will continue to support business models and product offerings. AGI understand the importance of digitalization and data analysis which will form the basis of future business model development and ensuring efficiencies. AGI aims to grow as a technology company through its product offerings to customers such as CNH and John Deere.
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VISION

AGI is a Holding Company with a clear purpose to support food certainty on the African Continent. Its focus is to establish an Africa-wide group which will in time play a significant role in providing farmers with access ...

MISSION

Even though there are different elements to food production and food certainty, AGI’s focus will be on four key elements namely; providing farmers with access to the products they need to farm, supporting the food value chain with financial products, providing access to storage facilities and logistical services ...

VALUES

Creating a caring culture is a key focus point for us. Not only taking into consideration our customers and their needs, but also understanding the needs of our employees and the communities we are servicing. Our values are a reflection of the behavior of our employees in driving our business operations and supporting our customers.

RESPECT

INNOVATION

STEWARDSHIP

EXCELLENCE

Future Expansion

AGI will always drive its strategy of supporting food certainty in Africa. As a strategy, AGI looks to expand its business operations and investments into areas of key importance in the agricultural ecosystem:
Access to inputs, financial services, storage and logistics. Through the digitalization journey, we believe technology has the ability to simplify access to key resources across the entire food value chain.
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